Dr James Morton is a professional amateur.

He is best known as a finalist in the Great British Bake Off 2012.

Since, he has qualified (and continues to work full-time) as an NHS doctor, and is now focusing in on General Practice. He has an active interest in patient safety and quality improvement.

At the same time, he has authored 4 best-selling books, become an internationally respected food writer and opened a craft brewery.

In his spare time, he builds bikes and cycles them, roasts coffee and chases after two large greyhounds.